No-Where Consultants

Now is the time! Pinterest advertising has gone pretty under the radar (in Facebook and Instagram's advertising shadow) for a while and it sounds like they're making moves to ensure an easy and successful experience for their advertisers. The platform has seen a huge increase in usage over the past year as the adoption of e-commerce has accelerated throughout the pandemic. Now, there are 478 million monthly active users who all come to the platform with an attitude about s...hopping and discovery. There is clearly an opportunity in Pins for the right brands!

It’s never too late to chase your goals! ... and it’s always a good time to remind you that a portion of our sales this year go to @onetreeplanted to help support global reforestation! #DownTheRabbitHole to #PlantATree

Most of you already know that we’re @Mailchimp Partners. But we’ve been hard at work already this and just snagged our official certification as well! Which pretty much just means we’re awesome at helping businesses grow their brand and their reach. If you’re looking for marketing automation support, look no further and drop a comment below or send us a DM!

The shoe that just won't quit! Not everyone's a fan of the croc, but it sure is a great story of perseverance and strategy winning the day! Croc's CEO Andrew Rees’ strategy to improve manufacturing, close underperforming stores, and make Crocs cool again turned the company into one of the world’s largest and fastest-growing athletic footwear brands. At least someone had a really great 2020!

The Learning Phase: Explained Did you know that every time you put a new ad set or ad live in Facebook ads manager, it goes through a ‘’ phase? The learning phase occurs as your ad set is collecting data, learning the best people to show your ad to, and the best ad placements for performance! (a.k.a. Facebook is doing a lot of the work for you)... During the learning phase, performance can be unstable. It’s only once you’ve exited the learning phase that performance will stabilize and you’ll be able to reach optimal performance In order to exit the learning phase, you need to drive 50 conversions. During this time, you should AVOID making any changes to your ads or ad set as this can re-set the learning phase and cause your performance to be unstable for longer! Things that can re-set the learning phase include: - Adding a new ad into your ad set - Tweaking your ad/audience - Significantly changing your budget Did you know this? It’s important to understand the learning phase for your campaign performance. Oh, and make sure you for future reference if you didn’t

Come listen to our conversation about the future of work in the skilled trades, specifically in the auto mechanics industry. Join us!

Talk about listening to your audience! Interesting read about some major breweries and their shift to marketing healthier beer recently and why they did it. . . . We knew that one of our target demographics for this beer was the person who is out and about, running and hiking and enjoying the weather, all of which ultimately became pandemic-friendly activities." ... Oh man, do we love a good beer and marketing tale.

Hey Entrepreneurs! Here’s a few weird (but great) business rules to follow if your business is really starting to wearing on you. 1. Stop taking business advice from people who work more than you want to. Their marketing system might work, but it will require more than you want to give. 2. Stop doing things as a means to an end. Taking tons of exhausting private client work so that you can create a course someday? Just create the course! ... 3. Stop optimizing for profit first! Build a business that gives you the flexibility and freedom that you desire, and learn how to make money inside that. Zoom out and take a look from the 50k foot view. Is what you’re doing sustainable long term? Where can you get better? Where can you save time for YOU?

Why are my customers not converting? This is something we hear a lot, and here’s how we help clients overcome this challenge. The marketing funnel! It helps you to visualize every step of your prospect’s journey, and depicts which types of content are best for a specific stage in the customer life cycle. ... If you follow the funnel, you can see where people are losing interest/engagement is falling off. Why is that helpful? It allows you to rework just that specific area, and not toss your whole strategy when parts of it are working!

It’s been a tense couple of days, so we’re glad that @thehustledaily can provide us with a little humor. Please enjoy this collection of ‘tweets’ from elections past! Bush Jr.’s gets two thumbs up from us

Well, the results from The Pitch Kansas City Best of 2020 are in! Although it didn't go quite the way we planned, we are SO grateful to have been one of the finalists (there were some pretty amazing companies we were up against ). A big congratulations from Team No-Where to all the companies on their win! We didn't quite lock it in this year but we put ourselves out there, tried like crazy, and we leveled up along the way. Thank you to everyone who took the time to vote for us, and we hope you'll do it again next year-- we've got our eyes locked in & we're planning on taking home the title!

Good news for advertisers! Life just got that much better on LinkedIn as they rolled out an Engagement Report that offers data to help B2B marketers understand if they’re reaching the right audiences. This is great news for B2B companies who's target audience is best reached on LinkedIn! What to know more about LinkedIn advertising and if it's right for your business? Send us a DM today!

Reviews make a difference, and 5-Star Reviews make 5x the difference ! A BIG thank you to Benton for leaving this one for us on Google. As a team, we've really enjoyed working on these projects and it's always nice to know that the client is loving the results and enjoying their time working with us! Thanks for choosing us!

Ok, this may sound like a fluffy overused statement - but let's stop and think about this for a minute. Why did you create your business? If your answer is "to sell x service or product" - it's time for you to do some digging. Brands grow because of the value they bring and the problems they solve. How is your brand helping people? If you have a clear idea of what your is, are you sharing that enough with your target audience? The best way to differentiate yourself ...from your competitors is to share your mission - ie your company's reason for being. For more context on the importance of focusing on your search "The Golden Circle" by Simon Sinek. To summarize, Sinek states that many businesses are good at knowing and communicating they do and they do it, but not (most importantly) they do it. See more

Happy Halloween from Stitch and Unicorn! #SquadGhouls

If you're feeling overwhelmed by how to make enough content for your social channels, here's four tips to make your life easier! (that's all we try to do here ) 1. Use social automation tools to bulk load and schedule 2. Search for relevant #hashtags to save posts for inspo 3. Search for relevant blogs/articles to share to LinkedIn or Facebook... 4. Make templates! Save time and effort by having templates ready to go. See more

We've said it before and we're glad Forbes is backing it up! There's a lot of ways to stay in contact with your clients/prospects but bar none email is still the claim to fame method for reaching out. Email marketing still promises to deliver the highest ROI of all marketing channels$42 back for every dollar you spend. Motivation to go write that email, no?

You guys!! #GEWKC is just around the corner! Register today for workshops and other events that will help you give your business even more of everything you’ve got. Oh, and pay extra close attention to Tuesday, Nov 17 @ 3:00 pm - 3:30 pm because our very own Larissa Uredi is presenting "Who The Heck Am I Even Selling To? 5 Tips You'll Want To Steal To Build Your Customer Persona" and it's gonna be a good one! Register for the event here: https://www.kcsourcelink.com//who-the-heck-am-i-even-selli

New feature from Google! Passage-Based Ranking is here and it means that Google can now isolate specific passages on your website and process them as perhaps being most relevant to a query. They expect this will improve 7% of search queries in Google. This is great news for businesses but it might mean it's time for a website audit/refresh! Not showing up where you'd like to on Google? Your site may need to be updated to be more SEO friendly, send us a DM or drop a comment below. We'd love to help out!

Monday reminder! As the old adage goes, consistency is key It sounds so easy to be consistent, but the hardest part is to keep at it even when you feel like you’re not making any progress. Just stick to it and show up every single day. You will see growth!