Anvil Analytics + Insights

EXCITING ANNOUNCEMENT Over 225 people have already registered for Data Over Instinct, and you can join *today* Go to www.dataoverinstinct.com and Join the Summit! ... This is the day! The Pre-Summit starts at 9AM Central - a half-day dedicated to healthcare marketing! It's a must-attend for any marketers in the healthcare space. The Summit is tomorrow and is packed with sessions that will dig into tools and processes to better measure the effectiveness of your marketing tactics. Join Data Over Instinct here: www.dataoverinstinct.com #marketinganalytics #marketingconference #dataoverinstinct #businessanalytics #analytics #digitalmarketing #healthcaremarketing

Do you ever feel like you’re trying to adapt traditional marketing metrics for new trends, and they don’t always fit? If that sounds familiar, check out Sophie Ye and Chris Price from Facebook. They’re putting a twist on the how-to guide for measuring marketing campaigns by stripping down the tactical approach and re-thinking ROI strategy for technological innovations. Join Sophie, who brings extensive partner experience, and Chris, who leverages previous experience as pa...rt of the Facebook Analytics team, to discover how digital marketers and analytics professionals can re-define traditional approaches using examples from new mediums such as AR to drive actionable insights home for their teams. Sophie and Chris’s session How do you measure success for emerging marketing tactics and technologies? Applying data analytics to new messaging mediums is happening at 3 p.m. CDT this Thursday, October 15, as part of Data Over Instinct. You can still register here: www.dataoverinstinct.com #marketinganalytics #marketingconference #dataoverinstinct #businessanalytics #analytics #digitalmarketing

Monday mornings are so much more fun with a client website launch! Congrats CircaSTL on your new site. It was a pleasure working with you to create this beautiful, more user-friendly website.

As a data-driven marketer, you know the importance of using data to understand your customer journey. But what’s the best approach, according to a data scientist? Maria Abrar will tackle that question next week at the Data Over Instinct Summit! Maria is a Senior Data Scientist for Trulioo and has 12 years’ experience applying data science to customer journeys. Her session Data Science in Customer Lifecycle Journey will cover: How do we predict the customer’s next action... with the best accuracy? How can we move the needle from low value to higher value? How do we predict the near future, and recommend the next best offer? Data Over Instinct is Thursday, October 15! There’s still time to register: www.dataoverinstinct.com #marketinganalytics #marketingconference #dataoverinstinct #businessanalytics #analytics #digitalmarketing

If you haven’t integrated call tracking into your measurement strategy, you’re not getting the full picture. Want to find out what you might be missing when it comes to call tracking? Register for Data Over Instinct, and tune-in to Jason Tatum’s session: Understanding How Conversation Tracking is the Key to Optimizing your Customer’s Journey. Jason has a wealth of experience as Lead Product Manager at CallRail, and his talk will cover: ... How to integrate tracking from different interaction points in one place Use conversation intelligence to ensure agent quality Integrate with the tools you use most for seamless reporting Integrate the whole experience, from capture to conversation, in one platform The Data Over Instinct Summit is next Thursday, October 15! Grab a ticket while you can: www.dataoverinstinct.com #marketinganalytics #marketingconference #dataoverinstinct #businessanalytics #analytics #digitalmarketing