LidaComm, Inc.

"Speak to consumers from your heart, not your bottom line." - James Lida

"Don't just say it. Feel it." - James Lida

"Consumers will always remember how they feel about your brand. Gut tops brain every time." - James Lida

"If success were that easy, everyone would be in charge." - James Lida

"Good marketing is a soft touch. Bad marketing leaves a bruise." - James Lida

"Marketing is the art of convincing people to believe in an idea they already know." - James Lida

"Your marketing message is your mission statement to consumers." - James Lida

"If you have to say it twice, you didn't say it right the first time." - James Lida

"If you can't read your product pitch without taking a breath, it's too long." - James Lida

"The best marketing people are so creative that they always seem a bit strange. They're the kind of folks you’re drawn to at a party after a drink or two but would be slightly afraid to sit next to on a bus." - James Lida

"When crafting an ad, get to the point. Life is moving too fast for extra words." - James Lida

"Whispering the right marketing message is far more deafening than shouting the wrong one." - James Lida

As with the butterfly, adversity is necessary to build character in people. Joseph B. Wirthlin

An ad is finished only when you no longer can find a single element to remove. - Robert Fleege