Left Field Creative

Today, October 14th, is a day of joy and celebration, of reflection and remembrance, and of sadness and thoughts of what might have been. Twenty-four years ago today, Left Field Creative was born. Our dear friend, Ed Mattie, the big brother I always wanted and never had, put his career on the line, and gave both Terri and me a once in a lifetime opportunity most people don't get once in a lifetime. In the blink of an eye, Terri and I went from being cogs in the grind it out a...Continue reading

Even though Left Field's Bill Shelton is truly a marketer, he's thrilled to be listed as one of Seven PR Pros to follow in 2020. Full story here: https://spinsucks.com/communication/follow-comms-pr-pros/

Left Field Creative just captured top honors at the Hermes Awards Left Field's Terri Lacey captured the Platinum Hermes Award for her Psycho Killer Clown exterior facade design for Trick or Treat Soulard

Left Field Creative's Bill Shelton and Terri Lacey will be in College Station, Texas in mid-October serving as guest lecturers at Texas A&M University. A special thanks to Dr. Clark Springfield for the invitation. We can't wait to be deep in the heart of Aggieland helping the next generation of marketers.

Left Field Creative is proud to announce that we have been chosen by the Texas Agricultural Land Trust to help with their marketing, communications and development efforts. We're incredibly excited and proud to be representing such an incredible organization with a staff dedicated to making sure land and water throughout the great state of Texas will be preserved and protected for generations to come.

We take a moment to pause and reflect on this day as we remember our dear friend, first client and beloved surrogate big brother, Ed Mattie, who passed on this day, August 29, 1998. The 21 years since seem like an eternity and the blink of an eye, all rolled into one. Without Ed, Left Field would never have been possible. He asked two creatives to quit their jobs on 24 hours notice and take over CITGO's advertising, promotions and marketing responsibilities, because he was ...unhappy with the results he was getting from his big Michigan Avenue agency in Chicago. Ed showed conviction, faith and belief in hiring us. He also knew we would never fail him. Today, almost 23 years after opening our doors, we remember the man who made Left Field possible. The man who changed our lives. And the man whom we shall forever love with all our heart. As we close our eyes, we can still hear Ed's laugh, and hear him saying, "Would you quit wasting your time writing about me. There are a lot of things you could do with your time that would be a lot more fun."

Left Field Creative just captured top honors at the Hermes Awards Left Field's Terri Lacey captured the Platinum Hermes Award for her Psycho Killer Clown exterior facade design for Trick or Treat Soulard

Left Field Creative will take center stage at the Texas and Southwestern Cattle Raisers Association's (TSCRA) Expo Academy on Monday, July 30th at the Fort Worth Downtown Omni Hotel. Left Field's Terri Lacey and Bill Shelton will deliver key insights on how to reach and understand cattle ranchers and cattle industry professionals, who will be attending the organization's annual Cattle Raisers Convention in March 2019. We have an amazing show planned, with in-depth information... and profiles detailing TSCRA's members and their habits, unique personality traits and buying processes, as well as detailed, actionable strategies on communications, booth creation, after-show follow-ups and much more. To learn more and even possibly attend, contact Tim Niedeken at TSCRA. Hope to see you in Fort Worth! See the document below for details #beefcattle #TSCRA #agrimarketing #marketingstrategy #commonsense #marketing #tradeshow #experientialmarketing

Check out our latest blog post, discussing how to reach consumers, who now have shorter attention spans than the average goldfish. Be sure to like and follow. More to come on a more regular basis.

Left Field Creative will be a proud participant in the upcoming Trivia Night for Komen Missouri. We're serving as Trivia Masters for the event and LFC's Bill Shelton will be the emcee for the evening. Please join us if you can and support this amazing organization!

Left Field Creative brought this meeting / trade show video to life for our friends at Merck. Music by Webb Wilder.

Congratulations to our newest client, The Texas Agricultural Land Trust honored in Austin on the 10th Anniversary of your founding!!!!!! We'll be at the McFadden Ranch with you in October to celebrate and help kick off your second decade in style.

Left Field Creative's Bill Shelton and Terri Lacey will be in College Station, Texas in mid-October serving as guest lecturers at Texas A&M University. A special thanks to Dr. Clark Springfield for the invitation. We can't wait to be deep in the heart of Aggieland helping the next generation of marketers.

Left Field Creative's first blog post. Be sure to follow.

Left Field Creative's new website is now live. Please take a look and share your opinions. Best viewed on laptops and desktops. But the mobile version is also a significant upgrade. https://www.leftfieldcreative.com/

Left Field Creative is proud to announce that we have been chosen by the Texas Agricultural Land Trust to help with their marketing, communications and development efforts. We're incredibly excited and proud to be representing such an incredible organization with a staff dedicated to making sure land and water throughout the great state of Texas will be preserved and protected for generations to come.

Stay tuned, fun and exciting news coming on Monday!!!!!!!

A quick thought from a few years ago that seems to hold more weight every day. Remember these words when multitasking through your day. Advertisers take note. When people use multiple devices at a time, such as a tablet or smartphone while watching TV, the viewer retains very little. That's a problem, unless your message can grab attention and hold it. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time. To put it bluntly, research shows that we can’t multitask. We are biologically incapable of processing attention-rich inputs simultaneously. Dr. John Medina, Brain Rules