First Watch

Life is full of difficult choices. Which fruity griddle treat is your favorite? : @nhae_f

Some of the best things in life are temporary. Make sure to try our Carnitas Burrito while it's still on our seasonal menu!

It's going to be a great weekend with Mizzou football taking the field!

Some like to start their morning sweet, others savory. Which one are you? : @theeatsheetnc

First Watch: A Cinematic Experience Starring Avocado Toast with basted eggs. : @305croqueta_

Nacho average Tacos! Have you tried our Farm Stand Breakfast Tacos yet? : @ishot_snapz

Doesn't get much better than our new Loaded Smoked Salmon Bagel A New York everything bagel, straight from 'da Bronx, smeared with scallion cream cheese and topped with sliced cucumber, tomato, Wild Alaska Smoked Sockeye Salmon, house-pickled red onions and lemon dressed arugula!

Thank you to everyone who came out on our soft opening to support The Boys & Girls Clubs of Columbia MO.

Your new neighborhood First Watch is now open in South Columbia. We will be serving the freshest breakfast, brunch, and lunch daily from 7am to 2:30pm. We can't wait to meet you!

We are currently hiring for all positions for our new restaurant opening July 6th. Text BACON to 242424 or stop by the restaurant Monday-Friday 8am-4pm!

First Watch is coming soon to South Columbia! Our doors open July 6th, so make sure to stop by for the freshest breakfast, brunch, and lunch.

We are thrilled to announce our GRAND OPENING will be July 6th, 2020! Our hours will be daily from 7:00am-2:30pm. We look forward to seeing you all soon!