Business Advisor Michael Herrera

Remember this Wrapper Did you know during WWII Wrigley Chewing gum was not able to produce its popular flavors? They announced because production output was needed for fighting soldiers they couldn’t continue production of Wrigley Spearmint, Doublemint, and Juicy Fruit gums to the public. They took these brands off the market and dedicated completely to U.S. armed forces. However, to ensure the rest of America would not forget their product, they implemented a memorable R...emember this Wrapper ad campaign. The campaign kept Wrigley Chewing Gum in the minds of the public, even if not in their mouths. In 2008, Mars announced that it would acquire Wrigley for approximately $23 billion. Now fast forward to present day. We can learn a valuable lesson. It shows that your products matter. Customers are absolutely paying attention and End-users care about your goods and services. I believe a surge is coming and business, like Wrigley, have a chance to be setup to grab market share. Bonus: In 1915, Wrigley organized the first-ever national direct-marketing campaign, shipping sticks of gum to every address listed in U.S. phone books. #ValPak #directmail

With a client at Corner Bakery

Cigar Room in Lee's Summit, Family owned and great people!

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