Red Letter Social Media

Even though page likes are a small part of the overall strategy you should track in your social media marketing, they are still vitally important part of getting your prospective clients into your sphere of influence so that they can see your content. With this particular client, they started with around 460 page likes and, after partnering with us, they're slated to have between 2,300 to 2,500 page likes by the end of the year!

Wise word from our friend over at Signarama

WE'RE VERY EXCITED ABOUT THIS! The 20% rule never made sense to begin with.

Big news this Friday morning!

Marketing during a pandemic like COVID or during a period of civil unrest must have a lot of thought put behind every single word you use in your copy. Your words matter now more than ever! - Is there a word that could convey the wrong thought or impression of a brand? - How do we make it clear that we're not trying to make light of what's going on just to make a buck but that we truly believe every word we say? - How do you let people know that your steps to make the world ...better aren't just for promotion or publicity? You must make sure your words are VERY carefully crafted to ensure your intentions come across pure.

We LOVE this quote by Kerwin Rae ! Learning to reframe failure and rejection can completely change the trajectory of your life and your business!

Is it time? Not knowing what to post? Not knowing when to post? Not knowing how to track success?... What's holding you back?

Success are great, and they are VERY needed, but we can learn more in the failures than we do the successes.

If this isn't indicative of the world we live in...

Every single one of us will experience failure. What you do with that failure is up to you. One of our favorite people, Kerwin Rae, says that, when you fail, you should ask yourself: 1) What is the benefit of this? 2) What am I learning from this?... 3) What skills am I getting now that I didn’t have before? Failure can either stop you in your tracks or help you to grow. Which one happens is up to you!

Welcome to our new Red Letter Live segment called the "Idea Factory" where we will dig deep into a specific industry and talk about what we believe the content strategy should be for that industry. In this episode, which happens to be episode 1, we will talk about what CHIROPRACTORS should be doing right now. In future episodes, we will be breaking down industries like real estate, restaurants, hair salons, beauty salons, construction companies, and MANY more!... We will try to do them daily at 1pm, but times may vary :)