Rob Petrovich Marketing

This is the one where Rob proves that he is a Rectangle Expert, or an expert at creating the ideas that go INSIDE the tactic, and not necessarily the tactic itself. He explains it better in the video.

I am an imaginative, passionate and strategic Copywriter with more than 20 years of hands-on experience creating and executing world-class brand strategies and communication. I am an indispensable source of my client’s competitive advantage. I am a naturally creative person and entrepreneur.... I am currently on my own, which has allowed me to do some pretty cool things like speak at Venture Café, pitch a movie and children’s cartoon series, network up and present ideas to a VP of Marketing for a major beverage brand, VP of a zoo, and a contact with the United Nations, met a billionaire, learn 4 creative platforms, work as a carpenter and chimney sweep, and join multiple networking groups. I am on Twitter and have achieved over 1 million impressions over the past year. I am a branding expert who created a process called Brand Emergence to help unleash a brand’s full potential. I am a Copywriter who worked at world-class think tanks like Leo Burnett and Momentum. I am a Copywriter who was on the team the U.S. Army challenged to help figure out what comes after one of the best taglines of all time: Be All You Can Be. My copy was the voice of Marlboro Country. My copy has excelled in extremely difficult categories like Agriculture, Engineering & Technology, Banking & Financial, and I have experience writing in dozens more. My copy resonates with Moms, Farmers, Soldiers, Engineers, Car Enthusiasts, Pet Owners, Homeowners, Entrepreneurs, Business Owners, C-Suite Executives & Directors, Hunters, Outdoorsmen, Bartenders, Cool People, Smokers, and more. My copy adopts multiple styles and tones, including humor, casual, emotional, serious, informal, straightforward, comical, impassioned, loose, plainspoken, simple, but most of all, smart. My copy drives traffic, whether it’s to brick-and-mortar stores or online destinations. My copy manifests the strategic and tactical solutions for every campaign channel. My copy is anti-mediocre with a very unique POV. My imagination is my superpower. All I want to do is write and create.

This is the one where Rob explains his unique POV and how you can get a hold of him to write for your brand.

In a recent article, New England Patriots coach, Bill Belichick stated how he won't 'move forward' with the Presidential Medal of Freedom from Donald Trump. Or, did he? Here's his complete statement:... "Recently I was offered the opportunity to receive the Presidential Medal of Freedom, which I was flattered by out of respect for what the honor represents and admiration for prior recipients. Subsequently, the tragic events of last week occurred and the decision has been made not to move forward with the award. Above all, I am an American citizen with great reverence for our nation's values, freedom and democracy. I know I also represent my family and the New England Patriots team. One of the most rewarding things in my professional career took place in 2020 when, through the great leadership within our team, conversations about social justice, equality and human rights moved to the forefront and became actions. Continuing those efforts while remaining true to the people, team and country I love outweigh the benefits of any individual award." All that from the guy famous for a 19-WORD PRESS CONFERENCE? I doubt it. What I will never doubt is the important role copy plays in developing a brand--like for instance, how it makes a brand more BELIEVABLE.

COVID-19 has been wreaking havoc on businesses of all sizes. Good thing there's a CURE (and no, I'm not talking about HQC.) There's REACHING your prospects. And then there's CONNECTING with your prospects.... Tactics like web banners, web sites, digital ads, email, etc only REACH those who you wish would do business with you. Great MESSAGING actually CONNECTS with them.

THE HORRORS OF 'MEH' ADVERTISING Eyes glazing over. Obsessive remote-control usage. Googling 'funny cat videos.' These are just a few of the ways boring, vanilla marketing messages can distract and ravage a potential prospect.... 'Meh' advertising touches nearly every family and demographic, but its devastating effects can be stopped. AWARENESS is the first step in EVERY sales cycle. It's more important than ever to partner with an EXPERT who can help a brand or product get people to stop, pay attention to what it is you have to say, and then take ACTION. Your "brand" is not just what YOU think it is. It's also what your prospects think it is. And it they think it's 'meh' then you might have a problem. So, whether it's a website, billboard, corporate video, messaging--anything--know that great advertising is available to help you achieve that competitive edge in the marketplace. Remember, great marketing ideas COSTS THE SAME as bad marketing ideas. How are you spending your money? Contact Rob for help today!