News-Leader Media Group

Facebook Gets Strong Majority of World's Social Ad Spending via eMarketer Facebook stands tall as the largest recipient of social media advertising dollars in the worldby a long shot. eMarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this year.

Recent trends suggest that consumers are buying more goods based on their Instagram feed than traditional methods of consuming information.

Don’t get overwhelmed by marketing terminology. This simple guide will break it down and get you on track for MROI.

Our office will be closed Monday, July 4th in observance of Independence Day. Wishing all a happy and safe holiday weekend!

Facebook News Feed Update: Posts from friends to get priority over page content via Social Media Today.

Tactics bring your strategy to life by identifying objectives and creating and implementing plans to achieve them.

Separate real goals and objectives from wishful thinking by using the SMART system.

Digital Marketing Insights: Let’s take a deeper look at the current state of mobile ad blocking.

Recap on what's new with Instagram PLUS how to adjust your Instagram strategy via Social Media Examiner.

#DidYouKnow: Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence via Digiday.

Video on social platforms isn't going away anytime soon. Here's why you should get on board via Hootsuite.

If you’ve reviewed some of the current statistics on mobile apps, your head is probably spinning. To date, over 100 billionyes, billionapps have been downloaded from the Apple Store alone, and the number of downloads continues to increase exponentially every year.

ICYMI: Check out the top 5 trends in mobile in our blog.