Marketing Dispensary KC

Hey Loves, Real talk: Posting on social media is scary. Especially putting yourself out there in ways that are out of your comfort zone. In my near 11 years in the marketing & advertising industry, on thing that has been the golden rule of truth is that COURAGE & CONFIDENCE is the lifeblood of your business. If you want to win at the social media game,... https://marketingdispensary.com//11-ridiculously-effectiv/

Storytelling Isn’t Brain Science. Oh, Wait

One evening about 30,000 years ago, a prehistoric content creator was hanging out at by a local firepit, socializing with his friends and family, when he posted a picture of a rhino on a cave wall. His target audience was immediately hooked and began inviting friends to take a look. A few even started drawing their own rhinos, cave bears and horses. ... Thousands of generations of followers drew and re-drew animal figures on the walls of the cave and what’s more, similar versions of the figures were drawn in caves vast distances away. The Cro Magnon cave drawing had gone viral. As sophisticated digital marketers, we’re on a constant quest for psychological shortcuts to triggering human attention, memory, and persuasion. Yet the primitive men and women figured out a formula powerful enough to stick in their collective memories for thousands of generations. How did they do it? Simple: they told stories.

"Storytelling" has become an agency slang word. From creative directors to copywriters and even entrepreneurs, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. ... But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it. In The Story Laboratory: I show you how to crack the code behind the irresistible selling power of stories Join Us!

On a dark and stormy morning, Sergei Vladimir sat in his large leather reclining chair, smoking a sandalwood mahogany tobacco pipe that had belonged to his grandfather. It was 4 am, and he’d be getting ready for work in less than two hours. Hearing the coffee pot ding, Arthur rose to start his morning with a fresh cup of caffeine. ... As he poured the steaming hot coffee over cream, the sugar sunk in his favorite mugwhite, chipped porcelain stamped with the saying, I don’t need Google. My husband knows everything.he pondered the age-old question of man: How can I drive more traffic to my social media sites? Ok, so maybe that was a bit theatrical. But it got your attention, didn’t it (SEE WHAT I MEAN)? As entrepreneurs or marketers, we mustn’t forget our storytelling roots. It’s easy to get lazy with our Top 10 Lists and our Ultimate Guides, but what exactly sets your content apart from the bulk of your competitors doing the same thing? Storytelling marketing is the key to shareable content. While those "Top 10" lists are great, readers will quickly lose interest if you don't offer them anything new or exciting. Remember, when we were in elementary school, and the teacher would tell us to create a captivating first sentence? That still applies. With all the information out there on how to optimize content, we've forgotten the most crucial partwe need to make it interesting and captivating. Otherwise, what’s the point?

There’s a Native American proverb that says, Those who tell the stories rule the world. Stories have been a key driver of change throughout human history both for good and bad. ... Good storytelling can evoke emotion and serve as a compelling call-to-action.

What grabs your attention more: a list full of ingredients like carrot, sweet potato, and ginger or a story about one company’s mission to bring the healthy goodness of a blueberry and the warming power of a bowl of oatmeal to the bellies of Kanscitians? While both speak to Ruby Jean’s company mission of making healthy food available to everyone, the second choice seems far more compelling. ... This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information. Are we surprised, though? Read Ruby Jean’s story! Hell, why not just visit and refuel your body! https://zurl.co/2UTI

Our brains are insanely greedy for stories. When we hear a story, it triggers the same area of the brain as when we experience events. There is little distinction between story and experience. Stories sweep us up on many levels, our heart rates go up, and we often think of ourselves as part of the story. ... Stories are the hook that will take your business to the next level! Is your business telling stories that sell or stories that tell?

Have you been sucked in a fooled by the false follower economy? (Meaning: an action that saves money at the beginning but, over a longer period of time, results in more money being wasted than being saved. Bet you can relate?!) Businesses are finally starting to realize the true potential of social media for attracting potential customers and nurturing them into profitable customer action. ... But there’s a false belief that bigger is better, and everyone seems to be asking how do I get more followers. If you’re feeling that frustration, then I can guarantee it’s not serving you, and you’re asking the wrong question. Even if you’ve only got ten followers, that’s ten people who choose to opt in to hear more of what you have to say. In an age of information overwhelm, do you realize what a privilege that is? Treat your audience like every single member matters because they do. Even if they don’t match your ideal customer avatar, they’re showing up for you, they want you to show up for them, and who knows who they will bring with them one day! Are you showing up for them? Or are you just chasing the next follower? Or the magical boom of 10k audience? Community building mindset first and always. The only people that grow their list to 100,000 are those who are willing to show up and add value when they have a list of 7. Are you putting in the effort to show up and add value to your audience, regardless of its size?

If you're analyzing your position in your industry for 2020, remember this quote from @Seth Godin

Are your messages getting confused? Are you not hitting your target audience? Not sure where to take your digital marketing and ad strategy in 2020? Start with this question!

Hello Everyone, My name is Desiree Wilcox and I am passionate about helping business owners grow using storytelling marketing solutions. I love animals, nature, and my momma too!! What are you passionate about? #MarketingDispensary #IgniteYourPassion

Tell the stories. Create the content. Feel the fear and do it anyway! #MarketingDispensary #StorytellingMarketingSolutions

Stories have the power to shape our lives and the lives of our listeners. Our personal experience the stories we’ve lived through makes us who we are today. Stories of overcoming obstacles provide a dramatic arc to the narrative we tell the world. ... Inspiring storytellers don’t avoid the difficult parts of their arc, but rather embrace every step as an opportunity to transform, grow and to make a deeply meaningful emotional connection with their audience.

I always say, change your story change your life, because whatever your story is will become the shaper of your life. Tony Robbins

I tell this to my client’s time and time again, Inspiring storytellers are eager to share their backstory because it’s a gift that shaped their life career and business.