Look East PR

Digital Dialogues returns Jan. 20 with Mike Haddad from Schreiber Foods and Dr. Candace Croney of Purdue University. The webcast is part of the Racial Justice, ...Inclusion and Diversity Initiative from CFI and FMI - the Food Industry Association. Join us on a journey to promote productive, transparent conversations and meaningful progress. REGISTER HERE: https://foodintegrity.org/programs/racial-justice/

This year has brought more than its share of challenges for each of us. It has also made us grateful for blessings that we may have taken for granted. As 2020 draws to a close, we are especially thankful for our clients and partners for placing your trust in Look East. We have enjoyed the opportunity to work with you as a client.... Heifer International contributes to feeding the world by providing animals and education to families in small villages around the world. Each year, in honor of our clients and valued partners, Look East chooses to contribute two heifers, two pigs, two alpacas, two sheep, two goats, a flock of chicks, a flock of ducks and a flock of geese. We wish you all the best this holiday season. >> http://ow.ly/lAo950CSjMy

"The iconic farmer represents a commitment to shared values like family, community, hard work and doing 'what's right.'" - CEO Charlie Arnot chats with Iowa Farm Bureau and shares why Americans are more positive about farming than any other business sector.

Consumers are disconnected from food production. They have many great questions, some concerns and some skepticism. But when those in the food system provide information, sometimes it’s perceived as biased maybe even fake. Read more from Roxi Beck about bridging the trust gap. >> https://hubs.ly/H0tfhnd0

Here at Look East, we know that values and transparency are necessary to build trust. Learn more about the work we do. >> https://hubs.ly/H0tfm2W0

Happy #NationalBookLoversDay! This unofficial holiday gives you an official reason to check out Charlie Arnot’s book. Enjoy the read! >> https://hubs.ly/H0tfm2G0

The challenge - 10 online influencers are coming to dinner on the farm for 3 days. Here’s what we had planned. >> https://hubs.ly/H0tfm2s0

In today's food system, the success of your business depends on trust. Here at Look East, we focus on helping you grow trust. Learn more here. >> https://hubs.ly/H0tfhmr0

Shared values are three to five times more important than science and facts when it comes to building trust. Find out why. >> https://hubs.ly/H0tfm210

Here at Look East, we’re built to provide all of the services that build trust from insight to implementation. Check out some of our services here. >> https://hubs.ly/H0sr_Ng0

Growing trust with consumers isn’t just a one-time thing it’s a full-time job! Check out some of the work we’ve done to build trust. >> https://hubs.ly/H0srGRR0

Wanting to catch up on our latest food and agriculture news? Sign up for our blog updates! >> https://hubs.ly/H0srX540

Digital ethnography observes social and cultural behaviors online. We’ve used this to ensure the right messages are reaching the right audiences. Take a look at our farmer personas. >> https://hubs.ly/H0sr_KV0

The Dairy Girl Network is hosting a webinar on Friday, featuring Amy te Plate Church on the topic of how trust has been impacted by the pandemic. Register here >> https://hubs.ly/H0sSn5k0

We’ve assembled 5 simple steps to creating a crisis plan BEFORE you need it. >> https://hubs.ly/H0srFNm0

Cool off with some sweet treats on #NationalIceCreamDay. >> https://hubs.ly/H0srGPW0

Do you know which social media platform is best for your business? Jennie, our social media account manager, does. Get her tips here. >> https://hubs.ly/H0srFLQ0