Influence & Co.

Exciting news! For a limited time, your business can access our #ContentAudit at a discounted price. Here's what it entails: Taking inventory of your existing content Analyzing the corresponding engagement data on that content Identifying actionable steps you can take to position your business as the No. 1 authority in your industry... If you don’t have the bandwidth, budget, or resources to make progress on your #ContentMarketing strategy, our content audit is the perfect next step for you. Click here to get started: https://influ.co/3slnXmw

"About half of #ContentMarketers aren’t using content to drive #sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity," writes our VP, Becky. "At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment." In fact, our contact form call rate increased by 20% and we improved our close rate by 3%. How? With the help of these 5 #...ContentMarketing tactics https://influ.co/3gbs6aq See more

1 of 7 Facebook #MarketingTips from Kevintpayne to help you drive more website traffic and increase sales Click here for more: https://influ.co/2PK5OS3

Our friends at Sapper Consulting hired us 3 years ago to maximize their content creation and amplification efforts. Through our work, we've helped them generate an average of 10 marketing-qualified leads per week. Want to work with us, too? Let's connect: https://influ.co/31WOziV

Don't overlook the power of Facebook #marketing. In our newest blog post, #ContentMarketing specialist & ICo. guest author, Kevin Payne, walks through how to optimize your strategy and reach your audience organically: https://influ.co/39QJOMi

#PR continues to grow in importance as audience demands for authenticity and third-party credibility rise. That explains why 38% of our media contacts plan to quote or feature more industry experts and companies in their content this year Explore more data and insights on the state of #DigitalMedia here: https://influ.co/3mqxWWd

Don't underestimate the power of PR in your content strategy. Through our work with Heartbeat, we helped them secure press mentions that drove powerful results: 4 brand-new deals 1,057 new creator sign-ups on TikTok Increased follower count average to 98,000... Learn more about our efforts here: https://influ.co/3kEaZNT

We'll be here to answer all of your content marketing questions Let's chat: https://influ.co/34DMJ8U

Are you getting the most out of your published content? Share this content maximization checklist with your team to make sure that you are: https://influ.co/3oC6dCP

Virtual Happy Hour tomorrow, Oct. 29th @ 4 p.m. CDT: Marketing and Sales Tips Helping Companies Prevail in 2020 2 attendees will get a gift card to make a donation to a charity of their choice Click here to reserve your spot: https://influ.co/3mvHwGl

"90 percent of marketing and sales professionals admit that the two departments are misaligned across processes, goals, culture and content. That's a problem," writes our CEO Kelsey. Read her newest article to learn how your teams can achieve success through marketing and sales alignment: https://influ.co/37Nhydl

A lot has happened this year, so we've rounded up some of the most important insights we've gathered from marketing during COVID-19. Read our newest blog post to learn what strategies are still vital, and what's new in the marketing landscape https://influ.co/2JenzFI

"People connect with other people, not brands, so it's important to establish the leaders on your team as the face of the company," says our CEO Kelsey. "Create content coming from each of them to connect with your audience." https://influ.co/37KX2K9

Wondering where you should publish your content? This flowchart will guide you to your best option: https://influ.co/35Bj6V7

Can you afford your own in-house content marketing team? Find out here https://influ.co/2JbsyXH

Our team created a marketing and sales KPI tracker that records our yearly goals/progress and helps us identify weaknesses in our strategy along the way. Read this article to download your own version and learn how to use it https://influ.co/34uZ3Za

It takes a lot of effort to create and publish content, but if you're letting your strategy end at publication all your content creation efforts will be wasted. Use this guide to boost your distribution efforts and maximize the reach/value of your content: https://influ.co/34w24Z4

Virtual yoga, cookie decorating, and a little bit of unconventional wine tasting for #EmployeeAppreciationWeek We're so thankful for our leadership team and Professional Development Coordinator, Emily, for working hard to make sure that we still had a way to come together and celebrate! It's been a challenging year, but it's things like this that remind us of how grateful we are to have each other. Couldn't do it without you, #ICoFamily!

Want to drive better results from your marketing efforts in 2021? Our team of experts can help! Let's collaborate: https://influ.co/31yOC4S