Guevel

Five scents from Japan’s @apotheke_fragrance have hit the shop and site under their new banner, APFR. Packs come with 25 sticks and each burns for approximately 100 minutes. The scents are amazing - deeper and more complex than any incense we’ve ever experienced. Hop to it.

Happy New Year! Just want to say ‘thank you’ one more time for your support in 2020. It was strange and sad and difficult but we push ahead with lots of hope and exciting things planned for 2021. In the meantime, we’re kicking off our New Year Sale today in-store and online, with 30%+ off tons of past season and early fall deliveries. If you’re not trying to brave the roads, hit Guevel.co and take a look. Here’s to looking forward!

Back again with another round of ‘tough guy, brick wall’ photos, this time courtesy of @3sixteen’s new Shop Jackets, cut from a buttery soft Japanese wide wale corduroy. Soft to the touch, drapes perfectly, looks great over a Christmas sweater, etc. Really loving these. Dropping at midnight tonight! In-store tomorrow!

On top of our Black Friday - Cyber Monday Sale - which is now live - we’re also releasing and re-releasing some items! First up, in honor of the holidays and football season, we’ve collaborated with our guy @billymadeforfriends on a conspicuously colored version of his very popular Southwest Belt. This puppy features a full nickel buckle with a hand hammered ‘KC’ on the end. The perfect belt to wear on... Sundays. Please Chiefs, don’t sue us. Available for PREORDER today through next Sunday, 12/6. All belts will ship in time for Christmas!

Just catching up on posting some more shots of the new Utility Shirts from our homies over at @3sixteen. They are absolutely delightful, and plenty soft for lounging. In-shop and online, you know the drill.

Cryptic Denim Supply Jackets from the @rgt crew drop tomorrow! Rogue Territory’s newest flagship denim is a crispy 13.5 oz slubby indigo dream. If you’re in the raw denim jacket market, look no further.

We got a gang of the Tan Ridgeline Supply Jackets in from our friends at @rgt and are down to just a few sizes. Restock is coming soon, so let us know if you’d like to come give one a test drive.

Lots of new @ladywhite_co pieces hitting the site soon - including their signature LWC Hoodie in this Bone hue, the perfect off-white layering piece.

We’re working toward restocking our Incense Burner in the coming weeks - if you’d like to be notified when they’re back in stock, DM us your email or shoot a note to [email protected].

For everyone who has been waiting on a restock of our Crossroads shop tees, they’ve just hit the website!We’ve made a few subtle changes and printed one of our wordmarks on the left chest instead of our icon logo, as well as added a new Graphite color with a red print. Get after it!

The darning machine has been working extra hard lately. If you need jeans tuned up before fall, cruise by the shop or shoot an email to [email protected].

For those who missed out on the first round of shop tees, we’ll have more available in the next few weeks in some new colors. Stay tuned here or sign up for the newsletter on guevel.co.

The vinyl is up and this thing is official. Come see us this weekend for our first round of markdowns on Spring/Summer collections. Lots of great pieces and plenty of warm weather left to wear them - or hop online and shop them at www.guevel.co.

Introducing @tropicbest incense from sunny Los Angeles. We’re loaded with nine scents ranging from woody and musky to fruit forward and floral. Come check it out and shoot ‘em a follow.

Very stoked on these Pima Pocket Tees from our friends at @3sixteen. Cut from 100% American grown Pima cotton jersey, these are a true seed-to-seam American tee - a feat that grows rarer and more difficult by the year. A wonderfully soft and well executed essential, with a bit more than 3sixteen’s original Heavyweight tees. We know the ‘perfect tee’ mantra is a well-tread menswear cliche... but these are the real deal. Hitting the website soon.