Good Cause Strategies

I’m pleased to announce that my Good Cause Strategies website is live! Check it out at goodcausestrategies.com. Spread the word!

I'm very close to launching my Good Cause Strategies website. Stay tuned for more details!

This 2.5-minute news story about my client, Challenge Unlimited provides great insight into the employment opportunities this org is providing people with disabilities, the disadvantaged and veterans. It captures the essence of why I am so passionate and honored to be offering marketing help to not-for-profits such as CU who are committed to improving the lives of those in need of their services. https://fox2now.com//challenge-unlimited-opening-second-s/

My team and I are thrilled to be launching a first-ever integrated advertising campaign in St. Louis today for Challenge Unlimited, Inc. a national nonprofit agency which secures employment opportunities for people living with disabilities, the disadvantaged and veterans. The pathway to meaningful work for all abilities starts at Challenge Unlimited! JobsCU.org #WeAreCU!

Giving Tuesday Sets New Record In its sixth year, Giving Tuesday, a global day to encourage online charitable giving, raised a record $274 million, a 20% increase over 2016’s total. A total of 2.4 million individual gifts were made, a 55% increase over last year, with an average gift size of $110.98. Locally, several hundred nonprofits participated. Thanks to all who supported their favorite cause(s) on Giving Tuesday! #TheRomeGroup

Visit most any nonprofit office and you will find the Mission Statement prominently displayed in lobbies, conference rooms, cubicles, hallways and break rooms. Great time and care is taken in crafting a statement that best captures the essence of the organization. It is the inspiration that drives the mission’s vital work accomplished by paid and/or volunteer staff. But the degree to which the organization views that work as truly vital can be measured by its commitment to the discipline of setting goals with accountability. [ 540 more words ] https://www.goodcausestrategies.com//how-committed-is-your

Here is an excellent example of vital nonprofit work being done in St. Louis on behalf of kids in the foster care system. Watch this news interview with my friend @SteveMoergen, Executive Director, @voicesstl. And remember, #GivingTuesday is November 28!

Pick your own favorite word, phrase or metaphor to describe the importance of unity on a nonprofit board. You may have thought of these or others: "On the same page," "aligned," "in lock step," "on board," "bought in" or "singing from the same sheet of music." I’ve chosen the team sport of Rowing due to the high degree of team work required for success. [ 467 more words ] https://www.goodcausestrategies.com//is-everyone-rowing-to

A ship without a rudder will go nowhere. A nonprofit, without the guidance of a Brand Strategy, will experience a similar fate. But a clearly articulated Brand Strategy combined with a compelling marketing proposition will set the nonprofit full sail toward its destination. Brands are much more than cool logos and nifty taglines. Brands evoke a range of emotions such as joy, satisfaction, confidence, disinterest, disappointment, annoyance, etc. [ 244 more words ] https://www.goodcausestrategies.com//why-branding-for-nonp

"The sun comes up, it’s a new day dawning; it’s time to sing my song again. Whatever my past or whatever lies before me, let me be singin’ ‘til the evening comes. I love these words from a wonderful modern-day spiritual which holds extra special meaning for me. Following a 36-year career in advertising and marketing 32 of which were spent at AT&T -- I founded [ 313 more words ] https://goodcausestrategies.wordpress.com//celebrating-th/