Geile/Leon Marketing Communications

As the Annual Catholic Appeal wraps up, we are proud of the work we did in this effort to aid those who need it most. While we plan for for next year's appeal, it is truly inspiring to see the empathy engendered during this campaign. Learn more: https://bit.ly/3vNsvEr

Corona USA's timely #CincoForGood campaign is encouraging their social media followers to get out of the house and support their local restaurants that have been struggling through the pandemic. In addition, they're pledging a $1M donation to the National Restaurant Association Educational Foundation. Such a great example of #ReturnOnEmpathy!

As a progressive, all-women's college, Cottey College's branding did not reflect the experience and education that they offered. They turned to us for a vibrant revamp of their brand. Here are the results:

While many schools turned to remote learning during the pandemic, trade schools and their hands-on approach faced a unique set of challenges. Find out how many discovered unique solutions.

The Archdiocese of St. Louis partnered with us to develop the communications campaign that would support the 2021 Appeal by reaching 500,000+ Catholics in the St. Louis area and demonstrating the broad and positive impact their generosity has on the lives of those in need, ultimately encouraging them to unite in reaching the goal of raising $14.5 million. Check it out:

When it comes to the enrollment journey, student personas are invaluable to higher ed marketers. With COVID disrupting the industry, however, VP of Brand Strategy Randy Micheletti explains why it's time to rethink your personas in our latest blog: https://bit.ly/3sXMv5g

This month's work anniversary is lucky number seven...Senior Brand Manager Meg Strange is celebrating seven years of great work and passion for hot dogs, America's finest food, here at G/L. She's an invaluable part of our team and we're lucky to have her!

We have an exciting announcement: Ben Schwab has been promoted to Associate Creative Director, Video and Digital. His hard work has been evident in not only launching G/L Content Studios, but also in all the amazing video and digital content that he’s produced since its inception two years ago. It’s a well-earned promotion, and there’s a lot of great work in store, as well. Congrats, Ben! #MakeItMeanSomething

Higher education institutions have been one of the hardest hit in the pandemic disruptions. In order to combat this, we believe these digital marketing efforts can make a world of difference. Find out how in our latest blog.

Although Ben Schwab is our senior art director, his son Harrison looks like he might be trying to take his old man's job already. Watch your back, dad!

In order to provide consistent branding and messaging, as well as a true identity, we created an integrated marketing approach for Upper Iowa University. Find out more about our "Education Built for Life" campaign here:

Bravo to these brands and the others who made the list! You connected in a way consumers needed you to. If you’re looking to connect your brand and offer true empathy to your consumer, we can help! #ReturnOnEmpathy #MakeItMeanSomething https://bit.ly/39MOfrD

This week's furry coworker spotlight is Anne Marie's camera-loving cat, Betty Ford, who loves to join us for Beer Thirty. We plan on seeing her this afternoon since we'll be closed tomorrow, so cheers to the cutest kitty on our Google Hangouts!

Find out how brands are using empathy marketing to build long-term brand loyalty and gain market share. Read more in our free white paper on how to incorporate a Return on Empathy(TM) approach into your marketing efforts.

Veterans Day means a lot to us at Geile/Leon. Not only is one of our owners, Dave Geile, a veteran, but we also want to recognize others in our office who have served our country. Looking back, here’s Dave himself when he was drafted into the Army in 1972, Dan Dively when he joined the Marine Corps in 1978, and Randy Micheletti when he joined the Navy in 1984. We thank them and everyone who has protected our country and our fellow Americans.

As we adapt to the pandemic, what changes are permanent and which are not? We take a look at how CMOs can find their way in this new marketplace.

The traditional sales funnel has been flipped on its head. Our solution: full funnel marketing, using the data available to hypertarget the messaging delivered throughout the entire process. Learn more: https://bit.ly/351V9XQ

Happy Halloween from all of us at Geile/Leon! This year may be different than others, but we are excited to see all the creative ways STL is finding to put together spooky but socially distant celebrations.

It's an honor to be named in Small Business Monthly's best marketing firms. This year has been tough for the industry, but our ability to adapt and even thrive is a testament to the talented and hardworking G/Lers who made this award possible. #MakeItMeanSomething #ReturnOnEmpathy