Cohesion.

In business, to be all things to all people is to be nothing to no one. And strategy, the process of developing and managing a directional path, often comes down to choosing what not to do. At Cohesion, we've dedicated our focus to helping clients 'discover their difference and express it uniquely.' Since 1999, we've been developing brand, marketing and messaging platforms that drive stronger understanding and success.... Are you ready to build a better brand, marketing and communications effort? Contact Cohesion: https://lnkd.in/NSweNk

Today, too many communication efforts simply 'speak to be heard.' Delivering (and wasting) messaging that lacks context, relevance and purpose. At Cohesion, we've dedicated our focus to helping clients 'discover their difference and express it uniquely.' Since 1999, we've been developing brand, marketing and messaging platforms that drive stronger understanding and success.... Are you ready to build a better brand, marketing and communications effort? Contact Cohesion: https://lnkd.in/NSweNk

Positioning, the art and science of finding and articulating a relevant difference that people will buy -- given a competitive landscape, rests at the core of our brand work. Often, that work is about distilling a brand's, product's or solution's "essence." At Cohesion, we've dedicated our focus to helping clients 'discover their difference and express it uniquely.'... Are you ready to build a better brand, marketing and communications effort? Contact Cohesion: https://lnkd.in/NSweNk

Strong positioning and messaging stem from relevance -- or as Kotler put it, "the creative use of truth." At Cohesion, our focus is guided by two strategic guideposts: Context and Relevance. Regardless of our marketing engagement, these two filters drive our process to help clients improve positioning, messaging and creative direction. If your brand (or your products, solutions and overall communications approach) needs to be more successful, contact Cohesion: https://lnkd.in/NSweNk

Said more than 50 years ago, these words still ring true. Which is why, at Cohesion, we've dedicated our focus to helping clients 'discover their difference and express it uniquely.' Are you ready to build a better brand, marketing and communications effort? Contact Cohesion: https://lnkd.in/NSweNk