Big Rush Marketing

All members of the Big Rush fam (kiddos, snow people, adults, and pups alike) enjoyed the snow day in St. Louis yesterday! Stay safe and warm if it's snowing where you are!

In life, change can be good. In Facebook advertising, change can sometimes be bad. Facebook's ad platform has something called the "Learning Phase." This is the period when Facebook still has a lot to learn about your ad and audience. Making frequent changes resets the learning phase essentially erasing all of the progress Facebook was making on improving your ads. So what's the key takeaway? Ads should run for as long as possible to get the most out of Facebook's machine learning. If you want to scale your business, Facebook's ad platform can help as long as you don't make changes too frequently.

We love bragging about our friends. The team at Clothes Mentor recently brought a huge project to life - now you can shop online all the Clothes Mentor locations, all in one place! That means tens of thousands of styles from your favorite brands will be available online up to 70% off retail prices. They are curated by locally-owned Clothes Mentor stores all over the country. This is impressive, amazing, and oh so convenient. www.clothesmentor.com

New Year, Bigger Rush! We are excited to welcome a new member to the Big Rush team. Meet Courtney. She will be heading up internal operations and project management. Her experience as a Project Manager at the Federal Reserve Bank will help us create new procedures for doing great work in a more effective and efficient manner. Courtney loves cooking, exercising, travel and being a mom to 2 girls.

Transparency is important to us. That is why we recently added a live results tracker on our website for you to see exactly how our e-commerce ads are performing the last 30 days across all of our accounts.

This week, Clayton presented at Clothes Mentor Conference, and was joined by a friend! Our Facebook Agency Partner, Samantha Herrera was on-hand to field questions about advertising best practices to the nearly 100 attendees. We're proud to work with 30+ Clothes Mentors around the country and are honored to be a Facebook Agency Partner!

Excited to be presenting on digital advertising at the 2020 Children's Orchard Conference!

Today we are celebrating a Big Rush Anna-versary! Over the last year, Anna has improved our design capabilities, cared for our plants and brought two furry friends to the Big Rush family. We give everyone permission to eat a dessert today to celebrate the amazing Anna Cruzen!